News Article: What's New in the Pet Aisle for 2010

CHICAGO, Sept. 14 /PRNewswire/ -- Thousands of pet industry insiders are gathering this week at the SuperZoo Pet Expo in Las Vegas, one of the largest trade shows in the industry. It's where the fur flies to see what innovative new products from around the world will be sold at your favorite pet boutique
or national retailer.

"The pet industry continues to thrive," said Don Tomala, managing partner of Matrix Partners. "Despite a troubled economy, the pet industry still continues to invest in research and innovation to bring the very best to our pet store shelves." Tomala has spent a significant portion of his marketing career in the pet industry, an area where he has gained considerable expertise in the practice of package design, brand identity and sales distribution.

Matrix Partners recommends the following "must-see" products for retailers attending SuperZoo Pet Expo 2010.

Antlers as Chew Toys!
Every little buckaroo is sure to fall for Buckarooz!(TM) These long-lasting deer antler chews from Free Range Dog Chews Inc. are as natural as natural can get. Buckarooz deer antlers are naturally shed by U.S. free-range wild (not farm raised) white tail deer, mule deer and elk. No deer were harmed in any way to obtain these treats. Once the antlers fulfill their purpose for the
animal, they fall off naturally. Then new antlers grow in their place. Deer antlers have a velvety covering rich in oxygen and calcium the deer have stored in their bones throughout the year. These marrow-filled antlers are also high in calcium and phosphorous and have smaller amounts of other natural minerals.